At the moment, clubs are very aesthetic for me. A great idea for making clubs useful is to make Club Wars; 2 clubs would go face-to-face in a game eg.Halo 4 and have a judge who is not taking sides etc. to see who wins and who was the top 3 most effective users on the winning club. The most effective could get a nice prize such as a day of free online while the 2nd and 3rd most effective could get a small but good prize such as 100 free Gamerscore. With rules such as banning hackers etc. and only allowing a club to have a club war once every 4 weeks or something.
dzs MeCH commented
I like this idea as well, would be cool to have a complete tournament/esport eco system on the Xbox One with Clubs, Arenas and all the statistics.
I think this is a good idea. Especially since there are multiple clubs for certain games like Gears of war, Halo, Overwatch and others like that. and maybe XBOX could even put some sort of leaderboard to show witch clubs are the best at witch games